Increase in GMV
Increase in Orders
Increase in New Customers
Loop Lasso launched in late 2021, with the goal of developing an 80s stye toy blended with modern technology. What started off as a fun, little side project with a son in college and his ex-NASA engineer dad during the worldwide lockdown, turned into a quickly-growing brand nation-wide. Loop Lasso’s goal? To be one of the most popular holiday gifts in 2025.
TikTok’s strict policies do not allow for children to be used in promotional advertising, so the brand was unable to market their children’s toy via their target audience. Our team had to find a policy-approved yet effective way to promote Loop Lasso to parents, friends and babysitters while making it clear that it was a toy generally meant for children.
Loop Lasso had minimal presence on TikTok, so it was our team’s first mission to create an attention-grabbing, high-converting storefront that made Loop Lasso appear as an established, viral sensation. The building process included developing storefront copy, content, and searchable product listings for optimize algorithmic use.
To promote Loop Lasso to the right audience while adhering to TikTok’s policies, our team partnered with affiliates who presented Loop Lasso during multiple series of live selling campaigns. This allowed them to show the product in-motion, demonstrate it’s child-friendly design, and promote the product to parents, friends and family whose children would love their own Loop Lasso. Through the live selling campaigns, Loop Lasso’s TikTok Shop gained $14,013 in GMV, 429 new customers and 545 items sold within one month.
Within 60 Days we generated
$14,014
TikTok Revenue
439
New Customers
545
Item Sold
Loop Lasso had a big goal: To be one of the best-selling holiday gifts of 2025. With this “north star” in mind, our team spend all year preparing, analyzing, and setting up for Q4. Affiliates were trained on the best angles and specific details to share about the product, and we collected thousands of data points to determine what scripts affiliates should follow. All of the data gathered during the year meant that Loop Lasso was entering Q4 with the best affiliates for their brand, an exact script for live selling that was proven to be successful, and the potential for a MASSIVE win in the last months of the year. And that’s exactly what they got.
Starting off with the correct system in place is essential for rapid growth on TikTok Shop. The BAD Marketing team’s meticulous analysis of data allowed us to create a multi-level strategy from proven insights, not guesses. With a full-stack team in place and thousands of creators to choose from, the BAD team was able to take a product that would otherwise struggle to grow, and turn it into an almost overnight success.
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Before BAD Marketing
$1251.31
GMV
33
TikTok Orders Placed
33
New Customers
After BAD Marketing
$461.60+
GMV
15,145+
Orders Placed
13,654+
New Customers
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