Increase in Revenue
Decrease in ACOS
Increase in Units Sold
Intake Breathing is a performance-driven wellness brand offering a revolutionary nasal dilator designed to improve airflow, optimize breathing, and enhance overall health. With strong investment in social and UGC content, the brand had momentum, but their Amazon channel wasn’t fully capitalizing on it.
Intake came to BAD Marketing with demand, but not direction. They had heavy investment in paid social and UGC, growing awareness, and a strong market fit BUT their listings weren’t optimized for search or conversion. they also lacked a clear strategy to capture and convert overflow traffic, and had limited systems to drive repeat purchases.
Instead of broad, unfocused offers, we created brand tailored promotions designed to resonate directly with Intake Breathing’s target audience. These promotions emphasized the product’s unique benefits while reinforcing the premium positioning of the brand. This approach allowed us to attract high-intent customers without diluting brand value. Every promotion felt intentional, relevant and aligned with the customer’s reason for buying. By focusing on who we were selling to, not just what we were selling, we increased engagement and improved conversion quality across the board.
Next we implemented a layered coupon strategy designed to drive both first-time purchases and repeat behavior. We introduced targeted incentives that made it easier for new customers to try the product, while also encouraging existing customers to come back; especially for refill packs which are critical for long-term revenue growth. The key wasn’t just to offer discounts, but to structure them strategically. This creates lower friction for first-time buyers, stronger incentives for repeat purchasers, and clear value perception without eroding margins. As a result of our coupon strategy, we drove significant new-to-brand orders will simultaneously increasing repeat purchase volume and overall customer lifetime value.
With the foundation in place, we invested in high-quality video ads designed to educate, engage and convert. These assets were distributed across Amazon and external platforms, reinforcing the brand’s value proposition and clearly demonstrating how the product works. Because this is a product you feel, not just see, video plays a critical role in bridging the gap between curiosity and purchase. In our videos, we highlighted the transformation in breathing performance, real-world use cases, and the simplicity and effectiveness of the product. By pairing strong creative with strategic distribution, we increased traffic quality and drove higher engagement leading to more efficient scaling.
Finally, we brought everything together by aligning SEO and paid advertising. We optimized listings to capture high-intent search traffic while ensuring they were structured to convert once users landed. This included refining keywords, improving listing structure, and positioning the product to rank competitively in its category. At the same time, we scaled advertising strategically, focusing on efficiency and intent. As performance improved, we increased spend while lowering inefficiency, creating a system that could scale without sacrificing profitability. This alignment between traffic acquisition and conversion optimization was the key driver behind sustained growth.
Before BAD Marketing
$100,000
Amazon Revenue
21%
Average ACOS
$5,542
Ad Spend
After BAD Marketing
$3,428,571
Amazon Revenue
14%
Average ACOS
$19,732
Ad Spend
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