PHASE 1: FINDING THE GAPS

When they first joined BAD, MAINGEAR had transitioned their Email & SMS to Klavyio, but failed to send compelling campaigns, grab phone numbers, and create an engaging lead form to capture new subscribers. Despite seeing some growth in their flow revenue, there was a large gap in potential due to their lack of campaign and SMS strategies. While foundational core flows like welcome, browse abandonment, and abandoned cart were live, MAINGEAR lacked key revenue-generating flows. Together, these gaps represented significant lost evergreen revenue. With these gaps identified, BAD Marketing developed a tailored strategy to unlock MAINGEAR’s full potential. Here’s how we turned insights into action.

PHASE 2: CRAFTING THE PERFECT EMAIL & SMS CAMPAIGNS

With MAINGEAR’s limited discount strategy for Black Friday, it was crucial to craft campaigns that emphasized value, urgency, and exclusivity. We focused on targeted, high-converting email and SMS campaigns designed to engage their audience and drive sales without relying on steep discounts. Our strategy was to highlight the unique appeal of MAINGEAR’s doorbuster deals while maintaining brand integrity. As the first step in our campaign strategy, we focused on product highlights to reintroduce MAINGEAR’s offerings to their audience. These campaigns were designed to gradually showcase MAINGEAR’s diverse product categories in a way that felt fresh and compelling. We also introduced the 'Tech Talk' series—a creative nod to 'TED Talks'—designed to educate customers while subtly showcasing MAINGEAR’s products.

PHASE 3: UNLOCKING LIST GROWTH AND ENGAGEMENT

A key element of our strategy was optimizing MAINGEAR’s popups to grow their email and SMS lists. With a refined approach to messaging, design, and functionality, we were able to significantly enhance subscriber acquisition and improve overall engagement. Our new popup design was a game-changer for growing MAINGEAR’s email and SMS lists while creating a more engaging user experience. Here’s how we elevated its performance:

• Improved Design: We revamped the overall look and feel to align with MAINGEAR’s branding, ensuring the popup was visually appealing and professional.
• Personalized Copy: The message, 'Join the MAINGEAR Family,' made subscribers feel like they were becoming part of something special, while 'Be the first to know about new releases, product updates, and exclusive offers' created a sense of exclusivity and urgency to sign up.
• SMS Integration: We added an SMS opt-in step, allowing MAINGEAR to grow its SMS list and directly target engaged consumers through another high-conversion channel.
• Clear Next Steps: The success page guided users on what to do next, ensuring a seamless experience and encouraging further interaction with the brand."

In just the first two full months since working with BAD, email subscribers increased by over 131%.

PHASE 5: POST PURCHASE FLOWS

Our post-purchase flow was strategically designed to cater to two distinct groups: first-time buyers and repeat customers. By segmenting these audiences, we ensured that each group received messaging tailored to their unique journey with MAINGEAR. Despite not having a CTA button or upselling to another product, metrics and revenue for both of these emails are extremely high.

PHASE 6: ABANDONMENT FLOWS

For all three abandonment flows—browse, cart, and checkout—the cornerstone of our strategy was implementing dynamic product blocks that showcased the exact items customers left behind. This personalized touch created a direct connection with the customer, significantly boosting revenue by encouraging them to complete their purchase.We also took a strategic approach to timing and language across these flows to ensure they didn’t feel repetitive. By carefully optimizing time delays and crafting tailored messaging for each flow, we maintained a balance between staying top-of-mind and respecting the customer’s experience. This thoughtful execution was key to driving conversions without overwhelming the audience. Since working with BAD, MAINGEAR has generated over $276 from our abandoned checkout flows, $57k from our Browse Abandonment flows and $26k from our cart abandonment flows.‍