Case Study
Betterbrand
These are the exact steps for how we used our 3-step system to scale a client’s Amazon account from $30,000 per month to $266,000 in under 5 months.
These are the exact steps for how we used our 3-step system to scale a client’s Amazon account from $30,000 per month to $266,000 in under 5 months.
786%
increase in monthly revenue
786%
increase in monthly revenue
786%
increase in monthly revenue
Before BAD Marketing
This client came to us in June doing just shy of $30k per month in the supplement niche on Amazon and had been selling for about 1.5 years.
- The client was working with a different marketing agency before us. This agency used a set-and-forget approach, rather than an active hands-on growth strategy.
- Their ACOS was 85% (1.15 ROAS) so they were losing money on each order and didn’t have a solid base to scale their PPC
- Their listings were visually appealing, but not optimized for conversions.
- They were not using an organic ranking strategy, so most of their orders were coming from PPC and branded search. They weren’t acquiring hardly any new-to-brand customers!
The First Steps
We onboarded them and launched during the first week of July, and got to work right away with implementing our PPC optimization framework. We started new ads campaigns under our scaling structure with easily trackable naming conventions and a full funnel approach that would bring new-to-brand customers into their ecosystem.
This cleaned up the account so we knew exactly what search terms we were spending and could control the budgets accordingly. After their first month with 4Media, we closed out July with $18,406 revenue from ads and a 71% ACOS. This was more than double what they made from ads in June at $8,033
After only 5 months we grew their revenue from ads from an unprofitable $8k to a very profitable $112k in revenue. That’s a 1,300% increase in revenue, while increasing profitability also!
Apply to speak with us and I assure you the call alone will bring enough value to show you that we have the strategies to help you scale your business with advertising.
Click Here To Go BADThe Strategy
Listing Optimization
- Most clients come to us with no clear organization or focus on their listings
- Everything looks visually pleasing, but when you pull back the covers the listing is poorly optimized and confusing to customers. Since Amazon is a comparison shopping platform, if you do not capture the customer’s attention by your 3rd image they will click away and go purchase from a competitor listing
- So this is where we release our Listing Optimization and SEO experts to go through a 100-point listing inspection checklist to make sure absolutely every little detail of the listing is filled out and perfect.
Organic Ranking Strategy
In the third and final step we send targeted traffic to the listings that search for specific keywords then interact with your listings in an organic way and eventually purchase your product.
one keyword the listing went from ranked position #212 to a top position of #1 when searched for in less than a month. For the other keyword the listing went from ranked #169 to position #3. This is only examples of 2 keywords, but the results were the same across over 20 different keywords for this specific listing. This absolutely exploded the organic reach and traffic to the listing and the following sales mirror that.
From < $30k months to ending November with over $266,000 in revenue and at 17% ACOS on PPC. We turned this Amazon account from a nice side hustle to a money printing machine.
The Results
This client’s success wasn’t due to luck, and we did not launch any more products. All of this was accomplished with their original set of products and by methodically implementing our tactics.
Amazon is not an easy game, but it is a solved game that can be won when the right set of tactics are implemented at the right time in the right order and executed by the right team of people.
From $30k /month to over $266k /month and growing in only 5 months is real and achievable for other brands.
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