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Most brands send emails. Few build revenue engines. We turn your Email & SMS into a system that drives predictable, compounding growth — without excessive discounts, gimmicks, or burning out your list.
Includes Core Flow Rebuilds On us ($6,500 Value)
You have the list. You have the traffic. But revenue from Email & SMS is inconsistent or underperforming. And the longer it stays broken, the harder it is to fix.
📉
Your List Isn’t Converting
You’re sending campaigns, but they’re not driving meaningful revenue. Without the right strategy behind them, emails become noise instead of profit.
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Over-Reliant on Discounts
If every send needs a sale to convert, your margins take the hit. Strong brands don’t rely on discounts alone; they build demand through strategy and messaging.
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No True System
Flows, campaigns, segmentation—all disconnected. Without a structured system, your retention channel becomes reactive instead of scalable.
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Deliverability is Disappointing
Poor deliverability, unengaged lists, and bad segmentation kill performance before it even starts. If you’re not hitting the inbox, nothing else matters.
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Segmentation & List Strategy
Improves Top of Page Ranking
Blasting your entire list is the fastest way to kill it. We segment your audience based on behavior, intent, and data—so every message hits the right person at the right time.
✓ Advanced audience segmentation
✓ Behavior-based targeting
✓ List cleaning & re-engagement
✓ Subscriber lifecycle mapping
✓ Increased engagement and retention
✉️
Campaign Management
Improves Revenue Inconsistencies
Random campaigns don’t scale. We build a strategic calendar that balances value, entertainment, and conversion, so your list buys without needing constant discounts
✓ Campaign planning & scheduling
✓ Promotional & value-driven content
✓ Offer and sales strategy
✓ Copy & creative execution
✓ Revenue-focused send strategy
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Flow Infrastructure
Improves Customer LTV
Your biggest revenue comes from automation—not one-off sends. We rebuild your core flows to capture revenue at every stage of the customer journey.
✓ Core series optimization
✓ Abandonment retargeting
✓ Post-purchase & upsell flows
✓ Winback & re-engagement flows
✓ Full lifecycle automation
FREE SERVICE
📨
Full Flow Rebuild (On Us)
Improves Revenue Protection
Most brands are leaking revenue through broken or outdated flows. We rebuild your core Email & SMS automations for free, so you start with a system that actually converts.
✓ 18 high-converting emails
✓ Strategy + copy + design included
✓ Fully implemented inside your ESP
✓ Built to match your brand voice
✓ Designed to drive immediate ROI
Book Your Free Call
Schedule a quick call with our team so we can learn more about your brand, your current performance, and where you're looking to grow.
BRAND EVALUATION
We analyze your Email and SMS setup—flows, campaigns, segmentation, deliverability—and identify exactly where you’re losing revenue.
STRATEGY & NEXT STEPS
We walk you through the exact plan to scale your brand. Qualified brands get core flows rebuilt for FREE ($6,500 value) to quickly increase revenue from Email and SMS.
With over $250M in client revenue generated via email and SMS, we've learned that growth is in the details. The problem? Most agencies and brand owners are too busy focusing on design to give their lists and strategy the level of attention that's required. Here's how we do it the right way.
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Segmentation That Powers Performance
Gone are the days of full list blasts. What you say and who you say it to directly correlates to how much money goes in your pocket.
♟️
Strategy that Drives Engagement
Give > Ask. Some of BAD's highest converting emails are educational and gamified emails. If you don't entertain your list and add value, your list is already dead.
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Deliverability Dictates Success
That's why our team is dedicated to analyzing data and optimizing performance. It doesn't matter how good your emails and SMS are if nobody ever sees them.
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Psychology-Driven Design
We fight the battles Amazonthrows at you. No stress, nowasted time, no sleepless nights.Your margins and your sanity will thank us.
We'll build your brand emails like this
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So you can get results like this
$0-$6M
Trust > Discounts. This brand leveraged email & SMS to create loyal customers, no sales required.
SMS Revenue Doubling YoY
Personalization pays. Create content people relate to and your competitors don't stand a chance.
40% Increase in Form Submissions
This brand converts 3X better than most. Why? They don't guess, they leverage A/B test data.
$0-$5M in SMS Revenue in 18mo
Diversify or lose millions. Your audience is never too old, if you message them correctly.
900% Increase in Monthly Email & SMS Revenue
Collecting information is useless if you're not using it. This brand stopped ghosting subscribers and it paid off.
Same Sale, Smarter Strategy
We quadrupled revenue for this client during their annual BF in July Sale with our proven sales strategies that boost conversion, without annoying subscribers.
Cyber Monday, Cancelled.
This client broke $1M in Shopify sales in 48 hours. How? Segmentation so good, that even with 50% less emails and SMS sent, they made way more.
Simple Changes Scale Big
This brand's conversions skyrocketed when we found the right mix of value vs sales and graphic vs text based designs for their audience
DISCLAIMER: All screenshots and results are from real BAD Marketing clients. We put our money where our mouth is.
Some of the hottest DTC brands in the world trust BAD to scale their Email and SMS revenue.
Results
Experience
Cost
Scalability
In-House Teams
Expensive. Don’t have multi-account data needed for scale.
Other Agencies
Too many clients, stretched too thin.
Freelancers
Focus on design, not strategy. Won’t stick around.
Results
Experience
Cost
Scalability
In-House Teams
Expensive. Don’t have multi-account data needed for scale.
Results
Experience
Cost
Scalability
Other Agencies
Too many clients. Stretched too thin.
Results
Experience
Cost
Scalability
Freelancers
Focus on design, not strategy. Won’t stick around.
Results
Experience
Cost
Scalability
Our data-driven approach drives conversions and life long customers because we deliver what customers actually want, not what we think they want.
Revenue Generated
Avg increasein Email revenue YoY
Average time to breakthrough results
Brands Scaled through Email & SMS
Here's a list of questions we frequently get asked...
We primarily work with Klaviyo for Email & SMS, and Shopify-based brands. If you’re on a different setup, we’ll review it on the call and let you know if it makes sense to move forward.
We rebuild your core revenue-driving automations from the ground up, including:
- Welcome Series
- Abandonment flows (Browse, Cart, Checkout)
- Post-purchase flows
This includes strategy, copy, design, and implementation for 18 emails total, fully done for you ($6,500 value).
Because most brands can’t scale retention with broken foundations. We’d rather fix the system first, prove the impact, and then scale what works.
You’ll typically see improvements within 14 days of the new flows going live. From there, performance compounds as we optimize campaigns, segmentation, and sending strategy over time.
Most brands we work with are underutilizing retention.Our goal is to turn Email & SMS into a top revenue driver, not an afterthought—often contributing 20–40%+ of total revenue when properly built and optimized.
We handle strategy, planning, copy, design, and execution for both campaigns and automations on email & SMS, so your retention channel is consistently driving revenue. We build a coordinated strategy across both channels so you’re not overlapping, spamming, or leaving revenue on the table.
Once your agreement and onboarding form are complete, we begin working on your account immediately. The first week is dedicated to onboarding, during which we will audit your account, strategize your initial flow buildouts and campaigns, and develop a clear design guide that aligns with your current branding. You’ll have a dedicated account manager from day 1 through day 1000.
We’ll need your team to provide brand assets, account access, and timely feedback, especially during the first few weeks where collaboration will be essential. After that, our team handles 90% of the heavy lifting. You’ll stay in the loop through weekly email & SMS design approvals and recurring strategy calls. We value your input but make sure we don’t create more work for you.
All of our service tiers start with a 3-month commitment. That window ensures there’s enough time to implement optimizations, gather data, and produce measurable growth. After that, everything moves month-to-month. We want you stay because it’s working, not because you’re stuck.
Our retention rate consistently sits above 97%. Most brands extend after their initial 4-month term and stay for the long haul because results keep compounding.
If something’s not working, we pivot. We’re data-driven and transparent: if results dip, you’ll know why and what we’re doing to correct it. The first 3 months give us the runway to test, learn, and optimize. If you’re still unhappy, there are no long-term strings attached. We earn retention through results, not contracts.
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