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Most Shopify brands are driving traffic but failing to monetize it on the backend. We identify and fix the hidden revenue leaks in your email & SMS system — so every dollar you spend on ads produces maximum return.
Free Audit. No Commitment.
30–45%
Total Rev from Email
$150K+
Monthly Revenue Added
4x–7x
Return on Investment



The problem
Most Shopify brands are driving traffic but failing to convert it on the backend leading to missed revenue, higher CAC, and slower growth.
📉
Your Emails Aren't Driving Revenue.
You’re sending campaigns, but they’re not producing meaningful revenue. Most flows are live, but poorly optimized…turning potential sales into missed opportunities.
💸
You're Buying Revenue With Discounts
If every email needs a sale to convert, your margins are shrinking. Strong brands don’t rely on discounts — they convert through strategy and positioning.
🧩
Your Backend Isn't Built to Scale
Flows, campaigns, and segmentation aren’t working together. Without a structured system, your email channel becomes reactive instead of predictable.
📭
Your Emails Aren't Even Being Seen
Poor deliverability, weak engagement, and bad segmentation kill performance before it starts. If you’re not hitting the inbox — nothing else matters.
This isn’t just underperformance. It’s lost revenue every single day.
services
🗳️
Segmentation & List Strategy
Increases Revenue Per Email
Stop blasting your entire list. We segment based on behavior and intent so every email converts at a higher rate.
✓ Send the right message to the right
customer (higher conversions)
✓ Increase revenue per email send
✓ Re-engage inactive subscribers and
recover lost buyers
✓ Turn your list into a predictable
revenue channel
✉️
Campaign Management
Drives consistent monthly revenue
We build a structured campaign system that balances value and conversion, so your list buys without relying on constant discounts.
✓ Consistent revenue from every
campaign
✓ Reduce reliance on discounts to drive
sales
✓ Strategic campaign calendar built for
conversion
✓ Emails designed to drive clicks, not
just opens
💧
Flow Infrastructure
Increase Customer LTV
Your biggest revenue opportunities come from automation. We rebuild your flows to convert traffic at every stage of the customer journey.
✓ Capture revenue automatically from
your traffic
✓ Convert abandoned visitors into
paying customers
✓ Increase repeat purchases and LTV
✓ Turn your backend into a 24/7 sales
system
BONUS
📨
Full Flow Rebuild (On Us)
Improves Revenue Protection
Most brands are leaking revenue through broken or outdated flows. We rebuild your core Email & SMS automations for free, so you start with a system that actually converts.
✓ 18 high-converting emails
✓ Strategy + copy + design included
✓ Fully implemented inside your ESP
✓ Built to match your brand voice
✓ Designed to drive immediate ROI
$6,500 Value - Included at No Additional Cost
Worry Free guarantee
If you don’t see a measurable increase in revenue from your email system within the first 90 days, you don’t pay us for the work — it’s that simple. We take on all the risk so you can move forward with confidence.
Process
Most brands see revenue lift within the first 30 days
Identify Where You’re Losing Revenue
We review your current setup and pinpoint exactly where your backend is underperforming.
Get a Clear Breakdown of Your Revenue Leak
We analyze your flows, campaigns, and deliverability to show exactly what’s costing you money.
We Fix It For You
If it’s a fit, we rebuild your core flows and optimize your backend so your email system starts generating real revenue.
We'll build your brand emails like this



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So you can get results like this

$0-$6M
Trust > Discounts. This brand leveraged email & SMS to create loyal customers, no sales required.

SMS Revenue Doubling YoY
Personalization pays. Create content people relate to and your competitors don't stand a chance.

40% Increase in Form Submissions
This brand converts 3X better than most. Why? They don't guess, they leverage A/B test data.

$0-$5M in SMS Revenue in 18mo
Diversify or lose millions. Your audience is never too old, if you message them correctly.

900% Increase in Monthly Email & SMS Revenue
Collecting information is useless if you're not using it. This brand stopped ghosting subscribers and it paid off.

Same Sale, Smarter Strategy
We quadrupled revenue for this client during their annual BF in July Sale with our proven sales strategies that boost conversion, without annoying subscribers.

Cyber Monday, Cancelled.
This client broke $1M in Shopify sales in 48 hours. How? Segmentation so good, that even with 50% less emails and SMS sent, they made way more.

Simple Changes Scale Big
This brand's conversions skyrocketed when we found the right mix of value vs sales and graphic vs text based designs for their audience
DISCLAIMER: All screenshots and results are from real BAD Marketing clients. We put our money where our mouth is.
Some of the hottest DTC brands in the world trust BAD to scale their Email and SMS revenue.






Results
Experience
Cost
Scalability
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In-House Teams
Expensive. Don’t have multi-account data needed for scale.
Other Agencies
Too many clients, stretched too thin.
Freelancers
Focus on design, not strategy. Won’t stick around.
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Results
Experience
Cost
Scalability
In-House Teams
Expensive. Don’t have multi-account data needed for scale.
Results
Experience
Cost
Scalability
Other Agencies
Too many clients. Stretched too thin.
Results
Experience
Cost
Scalability
Freelancers
Focus on design, not strategy. Won’t stick around.
Results
Experience
Cost
Scalability
Here's a list of questions we frequently get asked...
We primarily work with Klaviyo for Email & SMS, and Shopify-based brands. If you’re on a different setup, we’ll review it on the call and let you know if it makes sense to move forward.
We rebuild your core revenue-driving automations from the ground up, including:
- Welcome Series
- Abandonment flows (Browse, Cart, Checkout)
- Post-purchase flows
This includes strategy, copy, design, and implementation for 18 emails total, fully done for you ($6,500 value).
Because most brands can’t scale retention with broken foundations. We’d rather fix the system first, prove the impact, and then scale what works.
You’ll typically see improvements within 14 days of the new flows going live. From there, performance compounds as we optimize campaigns, segmentation, and sending strategy over time.
Most brands we work with are underutilizing retention.Our goal is to turn Email & SMS into a top revenue driver, not an afterthought—often contributing 20–40%+ of total revenue when properly built and optimized.
We handle strategy, planning, copy, design, and execution for both campaigns and automations on email & SMS, so your retention channel is consistently driving revenue. We build a coordinated strategy across both channels so you’re not overlapping, spamming, or leaving revenue on the table.
Once your agreement and onboarding form are complete, we begin working on your account immediately. The first week is dedicated to onboarding, during which we will audit your account, strategize your initial flow buildouts and campaigns, and develop a clear design guide that aligns with your current branding. You’ll have a dedicated account manager from day 1 through day 1000.
We’ll need your team to provide brand assets, account access, and timely feedback, especially during the first few weeks where collaboration will be essential. After that, our team handles 90% of the heavy lifting. You’ll stay in the loop through weekly email & SMS design approvals and recurring strategy calls. We value your input but make sure we don’t create more work for you.
All of our service tiers start with a 3-month commitment. That window ensures there’s enough time to implement optimizations, gather data, and produce measurable growth. After that, everything moves month-to-month. We want you stay because it’s working, not because you’re stuck.
Our retention rate consistently sits above 97%. Most brands extend after their initial 4-month term and stay for the long haul because results keep compounding.
If something’s not working, we pivot. We’re data-driven and transparent: if results dip, you’ll know why and what we’re doing to correct it. The first 3 months give us the runway to test, learn, and optimize. If you’re still unhappy, there are no long-term strings attached. We earn retention through results, not contracts.
For DTC Brands looking to scale retention systematically.
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