We move fast but effectively. Most clients start to see improvements in their email & SMS revenue within 30 days. Bigger revenue gains usually show up by the second or third month as our segementation and straegy become more robust.  The timeline depends on your package, current setup, and how quickly you approve email & SMS campaigns and flows; but we don’t waste time getting results in motion.

We don’t make empty guarantees because Email & SMS can be significatly impacted by the rest of your e-commerce ecosystem. What we do guarantee is elite execution, complete transparency, and that our team will apply the same strategy that has helped over 120+ clients generate $250M+ in total revenue. The extent of our success depends on your product, responsiveness, and collaboration with our team. We are dedicated to working with you to achieve maximum scale, but need your collaboration and support to create sustainable growth.

Sure, there are cheaper options, but our pricing directly reflects the quality and expertise we’ll apply to your brand. BAD Marketing operates more like your outsourced Email & SMS department, with strategy, list management, design, copy, and scheduling all managed by our internal team. Our retainers reflect the depth of that work and the growth we consistently deliver. You’re not paying for hours — you’re paying for outcomes.

We work with brands of all sizes, from up-and-coming e-commerce brands that are ready to dive into email & SMS fully,  to established players doing over $100K/month who want full-scale management.

We’ve driven growth across most major e-commerce categories,  including beauty, health, supplements, pet products, home & kitchen, and lifestyle brands. If there’s demand, we know how to capture it.

Every partnership includes Email & SMS campaign creation, flow creation or optimization, list management, detailed data tracking, full campaign design and copy, and regular A/B testing.  From there, inclusions scale by tier and will be discussed in more detail during your initial call with our team.

Yes, from DMARC set up, to managing spam complaint rates and reducing bounce rates, our email & SMS system is strategically built to help your brand improve across all Email & SMS KPIs.

Once your agreement and onboarding form are complete, we begin working on your account immediately. The first week is dedicated to onboarding, during which we will audit your account, strategize your initial campaigns and flow optimizations, and evaluate your current list and segmentation.  You’ll have a dedicated onboarding specialist, account manager strategist, and designer from day 1 through day 1000.

We’ll need your team to provide brand assets, ESP access, and timely feedback, especially during the first few weeks where collaboration will be essential. After that, our team handles 90% of the heavy lifting. You’ll stay in the loop through detailed reports and strategy calls. We value your input but make sure we don’t create more work for you.

All of our service tiers start with a 3-month commitment. That window ensures there’s enough time to implement optimizations, gather data, and produce measurable growth. After that, everything moves month-to-month. We want you stay because it’s working, not because you’re stuck.

Our retention rate consistently sits above 95%. Most brands extend after their initial  term and stay for the long haul because results keep compounding.

If something’s not working, we pivot. We’re data-driven and transparent: if results dip, you’ll know why and what we’re doing to correct it. The first 3 months give us the runway to test, learn, and optimize. If you’re still unhappy, there are no long-term strings attached. We earn retention through results, not contracts.

Our performance fee is a small percentage tied directly to your growth, depending on your tier. If that number grows fast, that means you’re scaling aggressively — and the performance bonus is simply a reflection of shared success. We structure it this way so our incentives are perfectly aligned with yours: if you grow, we grow.

ESP and SMS provider costs are separate. Your retainer covers account management, strategy, scheduling, and optimization.

Building a full in-house Email & SMS team means hiring specialists for strategy, design, copy, list growth, and optimization, easily costing $15K–$25K/month. With BAD, you get that same team (and the systems behind them) for a fraction of the cost. Plus, we bring cross-category insights and proven playbooks from hundreds of brands. For 1/3 of the price of an in-house team, you’re getting the best of the best, and saving weeks (or even months) in hiring, training, and onboarding.