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We'll build your brand emails like this



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So you can get results like this

$0-$6M
Trust > Discounts. This brand leveraged email & SMS to create loyal customers, no sales required.

SMS Revenue Doubling YoY
Personalization pays. Create content people relate to and your competitors don't stand a chance.

40% Increase in Form Submissions
This brand converts 3X better than most. Why? They don't guess, they leverage A/B test data.

$0-$5M in SMS Revenue in 18mo
Diversify or lose millions. Your audience is never too old, if you message them correctly.

900% Increase in Monthly Email & SMS Revenue
Collecting information is useless if you're not using it. This brand stopped ghosting subscribers and it paid off.

Same Sale, Smarter Strategy
We quadrupled revenue for this client during their annual BF in July Sale with our proven sales strategies that boost conversion, without annoying subscribers.

Cyber Monday, Cancelled.
This client broke $1M in Shopify sales in 48 hours. How? Segmentation so good, that even with 50% less emails and SMS sent, they made way more.

Simple Changes Scale Big
This brand's conversions skyrocketed when we found the right mix of value vs sales and graphic vs text based designs for their audience
DISCLAIMER: All screenshots and results are from real BAD Marketing clients. We put our money where our mouth is.
With over $250M in client revenue generated via email and SMS, we've learned that growth is in the details. The problem? Most agencies and brand owners are too busy focusing on design to give their lists and strategy the level of attention that's required.
Here's how we do it the right way.
Gone are the days of full list blasts. Failure to adapt and the only thing in your future is unsubscribes. What you say and who you say it to directly correlates to how much money goes in your pocket.
Give > Ask. Some of BAD's highest converting emails are educational and gamified emails. If you don't entertain your list and add value, your list is already dead. The effects of a poor, chaotic strategy long term are irreversible.
That's why our team has people dedicated to processing data and optimizing performance. It doesn't matter how good your emails and SMS are if nobody ever sees them.
Emotions drive sales. If subscribers feel overwhelmed the second they open your email, you've instantly lost the sale. Brands that dominate know how to intertwine human psychology into design and copy.
It's not magic. BAD's tested and proven system uses your data to create personal messaging.
Here's a sneak peek at our stages of optimization.
BAD becomes an extension of your brand
We don't outsource brand voice — we become it. Deep brand immersion means every email sounds like you, so customers engage instead of unsubscribe.
Optimize for quick scaling
Your competitors waste time with the same old cookie cutter approach. We dive right in and deploy a custom yet proven 30-day strategy that identifies easy wins first so you start generating revenue immediately—because waiting is expensive.
Clean the list & refresh segmentation
Dead subscribers kill deliverability. We ruthlessly segment, re-engage the savable, and cut the dead weight so your deliverability is perfectly optimized. Because it doesn't matter how good the email is if it never reaches the inbox.
Custom strategies that convert
From strategy to send, we do it all, ensuring that no subscriber goes unnoticed. Our data-driven approach keeps customers engaged and most importantly, buying. All you have to do is kick your feet up and watch the $$$ roll in.
Consistent A/B Testing
We're always 1 step ahead of your competitors, performing monthly account deep dives to seek out any and all opportunities for growth. You name it, we test it because what works today won't always work tomorrow.
Ongoing Optimizations
Most agencies set it and forget it. We obsessively tweak backend strategies and use data to optimize performance and customer experience, which means more money in your pocket MoM.
Our data-driven approach drives conversions and life long customers because we deliver what customers actually want, not what we think they want.
Revenue Generated
Avg increase
in email revenue YoY
Average time to
breakthrough results
brands scaled
For DTC Brands Looking to Strategicaly Scale Email and SMS
BAD delivers where other agencies fail. Boring content, outdated strategies, and unoptimized lists are costing you. Our proven bold and disruptive strategies take the guesswork out of it, allowing you to scale faster and further than ever before.
Growth You Can Count On
Disorganized strategies kill results. Our team stays ahead of your competitors for MOM growth.
Optimizations You Can Trust
We capitalize on new opportunities, stay ahead of big platform updates, and constantly test and optimize to keep your lists healthy, engaged, and converting.
We Build, You Benefit
No more scrambling to strategize. We work weeks in advance to create all content and schedule it for you so you can focus the bigger picture scaling needed for your brand.
Results You Can Rely On
We analyze your list, study your buyers, and build personalized campaigns driven by data—because assumptions cost you money.